Purpose is like oxygen for the soul; place is like oxygen for the workforce—they both work as a North Star. As people and professionals, our sole purpose is to provide an outlet for the soul through finding and then following a purposeful path to healthy profits, yes, but also to a healthy planet and the wellbeing of people — for prosperity. Purposeful work is a common social activity that gives us meaning, without which we are lost.
This blog outlines our look at the relationships among purpose, culture, brand and workplace design. Places are physical, places are social; a topic we will take up in detail later. As space is to house, place is to home. The workplace is the home of our individual and collective geospatial and emotional resources that we put to work and to make a difference. But for now we will focus on purpose.Read More