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Posts in transformation
Brand Transformation for Relevance—And How To Do It

For the past 20 years, we’ve worked with a wide range of companies and organizations all over the world, including a number of Fortune 20 companies. We’ve noticed a growing sense of dissatisfaction, and the desire of both leaders and employees at all levels to find greater meaning and impact in their work. As we begin 2019, this widespread hunger for a new sense of fulfillment in our work and the need for transformation to meet the challenges that constant change bring is more prevalent than ever. With this in mind, we offer a step-by-step path to filling this void with a new sense of shared purpose and value.

The purpose of transformation

Old into new: In 2019, we need to transition more than ever from the Old Story of Profit First to the New Story of Purpose, which is made possible by a three-part path, which we call Working The Future! Today:

  1. Purpose: Why?—your destiny.

  2. Place: Who?—your destination.

  3. Practice: How?—your journey.

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