Change, for the better.

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Posts in brand
Top U.S. CEOS: Stakeholders over Shareholders
Top U.S. CEOS: Stakeholders over Shareholders

The CEOs of nearly 200 companies just said shareholder value is no longer their main objective

The book "Work the Future! Today: A faster path to purpose, passion and profit" predicted this in 2017.

https://www.cnbc.com/2019/08/19/the-ceos-of-nearly-two-hundred-companies-say-shareholder-value-is-no-longer-their-main-objective.html

Main Points

  • The Business Roundtable, a group of chief executive officers of nearly 200 major U.S. corporations, issues a statement with a new definition of the “purpose of a corporation.”

  • The reimagined idea of a corporation drops the age-old notion that they function first and foremost to serve their shareholders and maximize profits.

  • Investing in stakeholders—employees, delivering value to customers, dealing ethically with suppliers and supporting outside communities—are now at the forefront of American business goals.

  • This is the first step from the old bottom triple bottom line of profit, people, planet to planet, people, prosperity. Why? No planet, no people, nothing. And companies that don't stay relevant, die.

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leadership, transformation, innovation, culture, brandBrand New Purposepurpose, stakeholders, shareholders, shared value, community, conscious capitalism, sustainability, regeneration, triple bottom lineComment
DESIGNING THE WORKPLACE OF THE FUTURE: Mind Full, or Mindful?
DESIGNING THE WORKPLACE OF THE FUTURE: Mind Full, or Mindful?

Inside Job

Mindfulness as well as wellness, which go hand in hand, are two of the current buzz words being used these days in everything from corporate slogans to phone apps. We are all trying to achieve the best we can by being more aware. Our interior spaces, the places where we humans spend most of our time need to do the same. Wellness should be thought of as the process and mindfulness as the action; particularly in the area of interior design.

Our interiors usually reflect our personality. Our homes are filled with what makes us comfortable. Our work spaces maybe not so much; but that is changing. As more people see what they do as an occupation as an extension of who they truly are, our office or work spaces need to do the same. Creating spaces that are designed for mindfulness will ultimately be designed for our well being.

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brand, culture, wellness, workplaceBrand New Purposeworkplace, future of work, place, design, mindfulness, wellness, wellbeingComment
Brand Transformation for Relevance—And How To Do It
Brand Transformation for Relevance—And How To Do It

For the past 20 years, we’ve worked with a wide range of companies and organizations all over the world, including a number of Fortune 20 companies. We’ve noticed a growing sense of dissatisfaction, and the desire of both leaders and employees at all levels to find greater meaning and impact in their work. As we begin 2019, this widespread hunger for a new sense of fulfillment in our work and the need for transformation to meet the challenges that constant change bring is more prevalent than ever. With this in mind, we offer a step-by-step path to filling this void with a new sense of shared purpose and value.

The purpose of transformation

Old into new: In 2019, we need to transition more than ever from the Old Story of Profit First to the New Story of Purpose, which is made possible by a three-part path, which we call Working The Future! Today:

  1. Purpose: Why?—your destiny.

  2. Place: Who?—your destination.

  3. Practice: How?—your journey.

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innovation, brand, transformationBrand New Purposebrand, innovation, transformation, collaboration, relevance, sustainability, leadershipComment