Work The Future! (WTF!) vs. The Future of Work (FOW):
Are you going to design the future or is it going to design you? Your choice.
This is a long, important story made short and succinct. The way we have looked towards the future the past 150 years is woefully inadequate in the emerging post-industrial global political economy—what is happening to us all, right here and now. It has been a reactive mode of behavior.
That old story is gone. A new story is being born, which will require a proactive stance toward the future for individuals, businesses, and governments. We see it as a shift from the old “Future of (fill in the blank)” to a “Work The Future! Today” (WTF!) standpoint.
What do Charles Handy, Charlie Grantham, Tom Malone, and Jacob Morgan have in common. They all wrote a book titled “The Future of Work”. Seems like every ten years or so someone feels the need to re-hash this topic.
Each had its unique focus. Handy on the evolution of large organizational forms. Grantham on the integration of IT/HR/Real Estate processes. Malone on the maturity of information systems. And most recently, Morgan on the need for organizations to adapt themselves to their employees. Each had a kernel of truth and was highly relevant at the time of publication. However, they all were reflections of what we call the OLD Story.